I really liked the way of campaign for both the giants Airtel & Hero Moto Corp. The concept of "Har Ek Friend Zaroori Hota Hai" by Airtel is a new one for all. They want to connect the biggest constituency that is youth for their objective, which is to be the loved brand in 2015.
similarly for Hero Moto Corp. the "Hum Main Hai Hero" started on 15th August when ordinary man was calling for a change for an entire diff. variety. so it helps Hero to stand alone as a new company post the separation from Honda.
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